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Marketing
for the architectural practice
This
course covers understanding marketing, market research and the principles
of successful promotion.
Who
should attend All professionals involved in client liaison and
marketing of the architectural practice.
What
they will learn
1. The principles of professional marketing and why marketing is
important.
2. The importance of market research to clients and the practice.
3. How to determine the most effective marketing communications
for your practice.
Course
content
1. What is marketing?
2. Analysing the practice's strengths and weaknesses through SWOT
and PESTE analyses.
3. Understanding market research and using data within the practice.
4. Collecting and using client information positively.
5. Gaining client feedback and survey design.
6. Promotional methods and techniques.
Contact us for further details or to book a course.
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