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Marketing
for the veterinary clinic
This
course covers understanding marketing, market research and the principles
of successful promotion.
Who
should attend Vets and senior staff involved in the marketing
of the clinic.
What
they will learn
1. The principles of professional marketing and why marketing is
important.
2. The importance of market research to customers and the clinic.
3. How to determine the most effective marketing communications
for your clinic.
Course
content
1. What is marketing?
2. Analysing the clinic's strengths and weaknesses through SWOT
and PESTE analyses.
3. Understanding market research and using data within the clinic.
4. Collecting and using customer information positively.
5. Gaining customer feedback and survey design.
6. Promotional methods and techniques.
Contact us to book the course or for further information.
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