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Ethical
selling
This
workshop covers the professional and ethical approach to selling
in dentistry.
Who
should attend Dentists and staff involved in discussing and
selling treatment.
What
they will learn
1. That selling within dentistry can be ethical and need not be
a taboo subject.
2. How to feel comfortable with selling.
3. Defining the difference between want and need.
4. How to work out and explain the benefits of treatment.
5. A practical model of ethical selling.
Course
content
1. Why do people buy?
2. The buying and the selling process.
3. The difference between ethical and unethical selling.
4. The ethical selling model.
5. Presenting benefits.
6. Developing confidence in selling.
Contact us to book the course or for further information.
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