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Marketing your dental practice

This workshop introduces the key principles of marketing, and explores the marketing process from market research to promotion.

Who should attend Any dentists or staff members involved in marketing activities.

What they will learn
1. What marketing is and its importance in dental practice.
2. Simple methods of market research.
3. How to use market research to design a marketing plan.
4. Effective methods of promotion in dental practice.

Course content
1. Understanding the marketing process in dental practice.
2. The four Cs of market research.
3. PESTLE analyses and how to use them.
4. Choosing the most effective means of promotion.
5. Different methods of promotion, including advertising, PR, press releases and websites.

Contact us to book the course or for further information.